Poor technology solutions could be losing your business £30,000 - £50,000 a month.
Let’s solve that.
Founder
Wasik Akhtar
Helping businesses unlock £30-50K/month by eliminating tech friction
10 Years of Making Tech Work
With 10 years of experience, I have cross-sector international experience in retail, consumer goods, automotive, fintech and financial services.
Best in class industry certifications - certified in enterprise level technology such as the world’s best CRM platform Salesforce.
Diverse skillset - solutions design, business analysis, product management, project management, AI delivery. Delivered in these capacities for Fortune 500 Brands.
How We Do Consulting Differently
Traditional tech consulting is broken - there’s a disconnect. The value proposition isn’t what it used to be, organisations aren’t getting what they are promised.
Clients are put on the other side of sticky contracts and jargon they don't understand resulting in partnerships that do not harmonise with their strategic direction.
At Frictionless, my goal is simple - become a non-equity partner for businesses of all sizes providing you scalable, profitable solutions tailored to your business.
Previous Clients
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As an external business partner, designed and optimised a Salesforce Platform handling 1B+ transactions daily for the world's largest soft drinks brand.
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Key member of the product team for a £40M+ transformation across 14 markets for a household UK name. Delivered seamless, end-to-end digital experiences.
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Helped a fintech scale faster, re-engineered processes, and advised C-suite leaders. The business was acquired for $700M by Visa.
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Shaped SASS strategy and implementation for a leading £124B+ premium automotive brand, optimizing leasing and reconciliation.
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Partnered with an iconic UK Retailer & Partnership who had a 2024 revenue of over £3 Billion. Delivered marketing campaigns and CRM features for seasonal periods.
Proud To Have Delivered Alongside
Our Services
Expert consulting services tailored to your business needs, providing strategic solutions and actionable insights. Reach out to us for the following:
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The full Frictionless package, a complete partnership comprising of all of our services - long term projects to drive your business success and profitability keeping you in front of competition.
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We specialise in cutting edge CRM including specialisation in the worlds largest CRM - Salesforce.
We can handle all your customer management needs from technical implementation to advising you on your platform strategy.
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With deep expertise in AI tools and the Large Language Models that drive them, we can provide automation services and advise you on how to transform your business with AI, not just write an email for you.
This can be in the shape of advisory workshops or longer term technical engagements to keep you at the cutting edge of AI and maximise the ever-changing landscape. -
With a history of transforming clients from a scattered and unorganised state to a seamless and slick future state we can design and transform your business processes and E2E logistics.
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Need your data cleansed? Have duplicated and unstructured data or multiple data sources?
We can deal with the mess you wouldn’t want to, align the data and advise on how to avoid common integration pitfalls.
The Frictionless 3-Step Process: From Complexity to Clarity
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Diagnose & Strategise
🔍 Find the Gaps, Build a Plan.
We assess your current tech setup, identify bottlenecks, and craft a clear, tailored strategy to maximize efficiency and revenue. -
Implement & Optimize
⚙️ Smart Solutions, Seamless Execution.
We integrate powerful tools like Salesforce to simplify workflows, automate processes, and remove inefficiencies that cost you money. -
Deliver Results & Scale
📈 Sustainable Growth, Scalable Success.
Your transformation doesn’t stop here—we ensure your systems adapt and scale with your business so you can keep growing, friction-free.